First: A Customer Journey are the steps through which the customer goes from first encounter to purchase. The needs of the customer are central. We develop journeys by, among other things, analysing customer behaviour, industry trends, and the technical execution on the various channels. There are four steps:
Understanding why someone embarks on the customer journey in the first place is key. What are the Initial Needs that ensure that he or she starts looking for your offer?
The traveller wants help in getting an answer to his or her Initial Needs. Only if what you're offering has value for them, will they be willing to get in touch.
The lead has shown interest in your brand, product or service. Once in contact, it is important to retain this interest, and to foster it.
If the previous phases are properly set up, the final sale is a matter of time. Working with Bohemia Amsterdam delivers leads to your front door.