Where does your customer journey begin?

What do we do exactly?

We attract the right visitors.

Attract

With reNature we show how your message can be rooted in the name. After all, the first contact with a brand is in the name. The purpose of reNature is to restore nature through Agroforestry.

Discover how reNature grew into a movement

We give them what they are looking for.

Capture

Bohemia Amsterdam devised and developed "Boswachterspaden" for Staatsbosbeheer. The Boswachterspaden are routes based on the paths taken by local foresters, downloadable from 5 km. Wil and Wouter want to walk so they'll gladly provide their email addresses in exchange for a scenic forest trek.

how your persona will find their way to offline

We keep them involved.

Nurture

If you are a new player in the market such as the Indian tyre brand CEAT, you want your target audience to remember your name. We provide farmers and dealers in Germany, Spain, and the UK with a landing page to learn about what CEAT has to offer.

Discover how a landing page generates leads

We seal the deal.

Close

Our goal is to increase the conversion along the customer journey. For NIMA, that meant more memberships. Consumers like simple choices which don't require extensive pondering. NIMA distilled and reduced their number of membership formats, and changed their name based on the advice of Bohemia Amsterdam.

read all about the full nima case here

STARTING 19 MARCH 2020

the NIMA Master Course:

Sales funnel within the Customer Journey

From not knowing your audience to having a perfect online sales funnel in only five evening sessions.
Insight and practical hands-on tips for developing the best Customer Journey.
Sign up now for March 19, 2019

Discover its contents

what is a brilliant customer journey?

First: A Customer Journey are the steps through which the customer goes from first encounter to purchase. The needs of the customer are central. We develop journeys by, among other things, analysing customer behaviour, industry trends, and the technical execution on the various channels. There are four steps:

attract

Understanding why someone embarks on the customer journey in the first place is key. What are the Initial Needs that ensure that he or she starts looking for your offer?

capture

The traveller wants help in getting an answer to his or her Initial Needs. Only if what you're offering has value for them, will they be willing to get in touch.

nurture

The lead has shown interest in your brand, product or service. Once in contact, it is important to retain this interest, and to foster it.

close

If the previous phases are properly set up, the final sale is a matter of time. Working with Bohemia Amsterdam delivers leads to your front door.

Marco de Boer

Creative Director & Founder

Hugo Kalf

Business Development Director & Founder

Sebastian Teo Popa

UX – SEO – Frontend

Kim Janmahomed

Creative

Alissa Hilbertz

English Copywriter

Laura Schweig

Dutch Copywriter

Rebeca van der Mooren

Junior Digital Marketer

Mees Kalf

Developer

Menno Schreven

SEA specialist

Sali Tabacchi

Partner Branding & Design Studio

Mobiteam

Web Development partner

Jan Pieter Atsma

Programmer

this team and these steps ensure that brilliant journey.

With our team of digital natives, Bohemia Amsterdam developed the Customer Journey Canvas model. The model consists of five parts: The first is Onboarding, followed by Analysis, the Strategy, the Concept, and the Production. In these phases we analyse the journey, develop a strategy in which Buyer Personas play a central role, and devise a concept on the basis of User Stories.

Analysis

Strategy

Concept

Production

Can I help you?

Working agile

Sharp and smooth, we keeps thing agile by working in two-week sprints. All correspondence goes through Jira, which means our clients have direct access to the most up-to-date files and are always informed about the most recent developments.