Branding House of Performance

Branding House of Performance

Knowing yourself is key
Knowing yourself is key

House of Performance struggled with their identity back in 2011 and asked Bohemia Amsterdam to help them get a clearer image. We did as follows:

1. Ask seven times why

Simon Sinec talks about the Golden Circle. He explains that real products are built on an inner reason why companies do what they do. For example, a company should not want to make money by producing speakers but want to enhance the experience by improving sound. An easy thing to do in a boardroom is to ask seven times why. So – Why do we build speakers again?

Only an open mind is able to see the truth ~ Marco de Boer, Creative Director

2. Scan your own words

Existing companies have their own unique vocabulary. It’s in their brochures, correspondence, and on their website. Put all words together in one list and scan through them. What makes it typical you? Is it specific words, phrasing, or tone-of-voice? Pin point it using one descriptive word and you’ve got a character.

3. Look outside in

At Bohemia Amsterdam we are specialized in asking the questions that no one dares to ask. It’s a must have to progress. An outside in approach wipes out the mist of make believe, political answers, and navel-gazing. We can help.

How may I help you?

What is your challenge?
You can call me at +31 (0)20 4233 555 or leave a message.
I will respond within one business day.
Hugo Kalf - Managing Director

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