Data provides information. Information leads to knowledge. With knowledge you develop a vision. It is therefore essential to know what is happening in your Customer Journey. Discover, for example, which keywords are popular or how you can map a journey.
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After the proposition, the buyer persona is the most important starting point for a good strategy. With the workbook you discover your buyer personas awake-lying points. Marco de Boer gives special workshops with the Customer Journey Canvas.
Of all our cases, these are the most interesting two. They offer a good picture of how our model works and what results you can expect. If you are interested in working with us, we recommend that you download it.