After a string of thorough strategy workshops with the client (Edubib GmbH) and Aat Vos (creative partner), we defined the foundation of the brand through core values, vision, mission and a proposition. If you’re interested in our strategy process, feel free to contact us. For now we’ll skip right to the fun, creative stuff: coming up with a suitable name and designing the visual identity.
Four name proposals
Even with the foundation of the brand in hand, there’s still an enormous amount of different possible directions to go, both in meaning and tone of voice. To flesh out our client’s preference, we proposed four different names, each with their own rudimentary logo design and moodboard.
Final name: Commongrounds.
Building the visual brand
Next up: refining the logo and picking a color palette.
Commongrounds aims to make interior design more accessible and more effective. It has a view on how to do this and welcomes discussion. As such, the website is specifically not a webshop with furniture. Instead, think of it as an online magazine, where you can find out more about the latest developments in spatial design, read interviews with leading designers and browse inspirational projects. After all, sharing is growth.