While their product websites are targeted at consumers, their corporate website aims to attract new business partners and distributors worldwide. From analysing suitable keywords to writing the content to designing the website, we always kept the buyer persona in mind. Making sure each phase of the funnel is covered.
The challenge was to accurately convey the feeling of relief their products provide; resorting to bland stock images would not do the company justice. We did this by making the website come alive: we filmed and developed a series of intriguing cinemagraphs.