News before it’s news

News before it’s news

Situation

ANP is the most important news supplier in The Netherlands. ANP provides news coverage for the Dutch daily newspapers, radio, television, and the internet. ANP’s general news service supplies a steady flow of news stories, infographics, and photographs from across the country and around the world, 24 hours a day, 7 days a week.

ANP provides the essence of news.

Assignment

Develop a Business-to-Business campaign that ANP will distribute through third party channels.

Goals

  • High impact
  • High open rate
  • High click through rate

Concept

“Surprises can be nice. But if you’re a company you’d rather see them coming.”
“Surprises can be nice. But if you’re a company you’d rather see them coming.”

The two products ANP Access and ANP 360º both help ANP clients get early access and a better view of the news landscape before it is too late. In other words: “You receive the ‘news’ before it’s news.” By making this absolutely clear in the subject line the recipient will be more willing to read the email coming from the ANP. The email also has a clear message at the top part of it as well as a clean landing page.

News before it’s news
News before it’s news
News before it’s news

Results

This campaign was sent only twice to a database of 8,000 subscribers in the marketing communications, PR, and advertisement industry. It managed to add a whopping 600 new subscribers to these services. That’s a 7.5% score.

Happy client = happy Bohemians.

How may I help you?

What is your challenge? You can call me at 31204233555 or leave a message.
I will respond within one business day.
Hugo Kalf - Managing Director

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