So what makes Permaned stand out from all their competitors? They can guarantee your internet is never down. All other providers use one cable operator. If this single network is down, so are you and your internet. Not so with these guys: you always get two connections, with two cable operators. If one is down, the other automatically takes over!
With that in mind, we defined five core values for them and went brainstorming for a name.
And thus Permaned was born. Next step: website and visual identity.