BioClin’s main concerns were:
- A lack of harmony between the different elements.
- Not being feminine enough.
- Too medical and not enough emotion.
Our main insight:
Women who visit the website are dealing with discomforts at that very moment. We wanted to make sure the new website design projects a feeling of comfort, ease. and of course relief. We presented two concept designs that answer all these concerns and insights.
You can see the result on the multi-gyn.com website.